Search Engine Optimization Services
UTINweb Solution, leading SEO company in India that specializes in SEO (Search Engine Optimization) and SMO (Social Media Optimization) offers result oriented high quality search engine marketing services paired with cutting edge technology. Being an expert in SEO, UTINweb Solution provides best SEO services in India and across the globe to clients for their business bringing them one step ahead from competitors.
In every one’s mind, a question comes : What is SEO and how it works? Let’s come and know about SEO and Search Engines.
Evolution of Search Engines and SEO
As we know that billions of websites are running over the internet and size of world wide web is becoming huge day by day because of increasing demand of websites for making business online. Because of huge amount of websites in the web, internet users were facing queries to search out their desired and legitimate websites across the web. This queries of internet users gave birth to search engine websites such as Google, Yahoo, Bing and many more.
Search Engines are websites which have functionality to searching the web and key job is to serve list of legitimate websites showing in (SERPs) answering to internet user's search query searched by search terms which are also called keywords.
SEO (Search Engine Optimization) is a technique of creating new web page and editing existing one in such a way that it could rank in the possible top position in Search Engines Result Pages (SERPs) of various top search engines like Google, Yahoo and Bing .
How Search Engines and SEO work for Search Engine Result Pages (SERPs)
Search Engine like Google has to perform several activities for delivering search results in search engine result page which are described and outlined here that how Search Engines work.
Web Crawling :
Web crawling is a process of searching and reading text through the web. This process is performed by search engine boat (spider)which is an automated software program that travels through hyper textual linking environment throughout the web searching for new information.
Page Indexing :
Indexing is done after reading the web pages. During this the words and expressions are identified that best describe the page and stored them in search engine's repository database from where it can be fetched further.
Request Processing :
Search Terms or keywords are compared with the indexed pages existing in the database of Search Engine
Relevancy Estimation :
Search Engine performs relevancy estimation of the pages present in the database to search terms (keywords) and prepare a list of best relevant webpage URLs.
Displaying Result :
Ultimately, the best matched results are shown to the internet user in search engine result page(SERP) of Search Engine.
This way, Search engines work making business online across the web and SEO improves the visibility of website or webpage in search engines via natural (unpaid) process for getting higher position in search engine result pages (SERPs). SEO considers how search engines work and what people search for using their relevant search terms ( keywords).
Search Engine Marketing Info
Search Engine Marketing (SEM):
Search engine marketing (SEM) is a form of Internet marketing that involves in the advertising and marketing of websites for increasing their visibility in search engines in the possible top position of search engine results pages (SERPs). Search Engine Marketing is the wider discipline that incorporates SEO, SMO and paid advertising like PPC.
More Than 80% of Internet users use search engines to find websites and over 70% of all e-commerce transactions originate from a search. Therefore, an effective search engine marketing strategy is essential to the success of any website. Search Engine Marketing is the fastest growing sector of online advertising that impacts on online marketing services.
Search traffic can be targeted in a number of ways described below :
Search Engine Optimization (SEO)
Search engine optimization (SEO) is a process of improving the visibility of a website or a web page in a search engine’s unpaid results which are also referred to as “natural” or “organic” results. As a search engine marketing strategy, SEO considers how search engines work and what people search for, using the actual search terms (keywords) typed into search engines. SEO Process is one of the most cost effective ways to attract targeted visitors to a website through organic search if it could be performed effectively for search engine ranking.
SEO process is carried out on the basis of On Page SEO and Off Page SEO techniques.
On Page SEO is a technique of optimizing a website which includes editing its contents, HTML and associated coding, creating meta tags, image and heading tags, sitemap and many more activities to increase the relevancy of specific keywords and to remove the barriers of indexing activities of search engines.
Off Page SEO is another technique for promoting a website to increase the number of backlinks (inbound links) through which traffic is generated to website. If your website links to high quality and popular websites, search engines give you higher rank ensuring that more the links, higher the rank you get.
UTINweb Solution, a leading link building company provides natural link building services for client’s website to improve traffic and search engine ranking.
Search Engine Optimization (SEO) differs from Pay-Per-Click in that organic (natural) listings provide higher placement in search engine ranking. UTINweb Solution, professional SEO services company can provide a separate SEO report if required.
Social Media Optimization (SMO)
Social media optimization (SMO) is the use of a number of social media Channels and communities to generate publicity to increase the awareness for a website and its brand. Social media includes RSS feeds, social news and bookmarking sites and social networking sites such as Facebook, Twitter, LinkedIn, YouTube, Tumblr, Reddit, Google+, and blogging sites. SMO is similar to SEO in that the mission is to generate traffic and awareness for a website. SMO is becoming an important factor in SEO, as search engines utilize the recommendations of users of social media Channels and communities to rank pages in the search engine result pages (SERPs). Our Social Media marketing company provides best Social Media Optimization which are designed to help companies like yours create a brand and then market their products and services through online social media channels and communities.
Pay per click (PPC) or cost per click is an advertising model of SEM which is used to target direct traffic to websites in which advertisers pay the publisher for the promotion of their products and services. PPC also called cost per click is a paid version of search engine marketing (SEM) targeting paid listing to generate traffic for business. Pay-per-click, cost per impression and cost per order techniques are used in paid advertising according to the cost effectiveness and profitability of internet marketing. Here, you the advertiser, bid for your relevant keywords either on cost per click or cost per impression basis and higher bids are shown in search engine result page (SERPs) compared to your competitors.
Search Engine Optimization Overview
Search Engine Optimization (SEO) is the process of improving the visibility of a website or a webpage in organic search of search engines via the natural /un-paid /organic / algorithmic way for getting higher position in search engine result page. Organic search is a key point for brands to put their products and services in front of their targeting customers in order to receive great conversions . SEO is organic / free process than other forms of search engine marketing (SEM) target paid listings. Search Engine Optimization may target different kinds of search like image search, local search, news search, video search and industry-specific vertical search that gives a website web presence.
SEO is all about optimizing a website making it search engine friendly that search engines love. Search Engine Optimization is an integral part of internet marketing strategy to improve and promote your website to achieve possible top rankings in major search engines such as Google, Yahoo and Bing. It is a process to increase the number of visitors received from Search Engines getting higher traffic for your website.
As an Internet marketing strategy, SEO considers how search engines work and what people search for using their relevant search terms or keywords. Optimizing a website may involve editing its content, HTML coding, meta tags etc increasing its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Link Building is another SEO technique for Promoting a site to increase the number of back links / inbound links through various
Search Engine Optimization (SEO) Plan
RESEARCH AND ANALYSISBusiness And Technical Overview
Web Site Architecture Assessment
Competitor Analysis and Research
Keywords Research and Selection
Google Analytics Account Review
Search Engine Compatibility Analysis
ON-PAGE SEOA technique used to make website SEO friendly working on the source code of a webpage
New Page and Blog Creation (Optional)
Robots File Implementation
Sitemap Creation and Implementation
RSS Creation and Implementation
Google Analytics Setup and Webmaster Tool verification
Web Page Content (Optional)
Press Release Content
Guest Post Content
Blog Content (Optional)
A technique used to earn back links (inbound links) from quality sites to targeting website.
Business Listing (Citation)
Social Book marking
Image / Video Sharing
Infographic creation and submission
Blog Account Creation / Blog Commenting & Posting
Forum commenting and Posting
PPT (Power Point Presentation ) Creation Submission
GLL (Google Local Listing)
SEO Integration with Google Places
Google Places, previously named as “Google Local Business Center” is a place where local business information is claimed, entered and enhanced. Business listings on Google enables business owners to manage their presence on Google. Business listing on Google Places puts your business info on Search, Maps and Google+ in such a way that customers can find your website and business. We are involved in listing website on Google Maps with the cities based keywords so that more and more local visitor can be attracted to the website.
Professional SEO Services In India:
How We Proceed With Our SEO Process?
Our professional SEO services are based on white hat SEO techniques that's also committed during the term of the contract. Following diagram outlines search engine optimization process and professional SEO services.
Site wide Factors
- Preparing a detailed SEO Strategy
- Basic Keyword Research and identification
- Competitors analysis and report preparation
- Site change implementation
- XML & HTML Sitemap
- Webmaster Tool & G A Setup
- RSS feeds
- Website Traffic Analysis
- Optimizing Meta Tags (Title Tags,
Description, Keywords & Heading Tags)
- Optimization Site Directory and structure,
- Anchor Tag Optimization
- Existing Content Optimization
- Creation of new Optimized pages
- Image Optimization
- Link Building
- Business Listing
- Classified Submission
- Directory Submission
- Article Submission
- Image and Video Submission
- Blog Commenting and Posting
- PPT Creation and Submission
- Monthly Activity Report
SEO Activities Explained
☞ Business Analysis: A better understanding of the client’s business, objectives, target customers, competition, and market competency is analyzed during this phase. A thorough understanding of the business will also enhance our knowledge about your target customers. Unique selling proposition will be thoroughly understood including branding strategy.
☞ Website Architecture Assessment: Our experts will conduct a detailed analysis of your web site. We will go behind the scenes and examine the design, flow and construction of the site from an optimization perspective. This is vital for search engines such as Google who spider the web and rank sites based upon an algorithm.
☞ Competitive Analysis : A thorough review of your competitor’s positions and keywords is undertaken. This process is both enlightening and instrumental in establishing a competitive advantage.
☞ Keyword Research & Analysis : This is a crucial stage that finalizes the keywords capable of capturing qualified traffic. We help to determine the most appropriate selection of keywords / phrases that should comprise your submission list by researching search traffic patterns within the major search engines. Relevant keywords are generally determined by understanding the clients. The keyword finalization is followed by phrase positioning according to the competition on search engines. The keywords that will generate the maximum qualified traffic for your business are consistently monitored through our special techniques.
☞ Website Optimization: This is a vital phase to make the site Search Engine friendly. We then work closely with the appropriate individuals within your company to implement site modifications always adhering to white hat techniques that will lead to greater prominence within those search engines. Section stage includes but not limited to insertion of Meta tags, optimization of images, insertion of alt tags, etc. The link structure of the website is also altered so as to make it friendlier for the spiders to follow.
☞ Consultancy to eliminate the design Issues: There may be some design issues that need to be carried out on the entire site. These issues do not come under the scope of SEO project, these may be critical to the rankings. In such changes, we will consult with you to establish how these changes will be carried out.
☞ Website Submissions: During this step, the website is systematically submitted to various web directories, classified sites, business listing sites, book marking sites and search engines. This step needs to be carried out using manual submissions, keeping within the parameters set by various search engines on the number of pages submitted per day and the type of websites to be submitted.
☞ Link Popularity Campaign: This phase includes researching websites which relate to but do not directly compete with the client’s website and then exchange links with them. This is a very important step as more and more search engines are using link popularity as one of the factors to determine the rank of a website.
☞ Quality Check: This involves the extensive quality check to make sure that all the specifications in the search engine optimization plan have been done. Various offline and online software are used to make sure that the proved optimization standards are met.
☞ Tracking and Reporting: We use Google Analytics for the monitoring of website traffic and ranking position for our SEO activities. Using Google Analytics we can track anything from unique visitor information to conversion path.
Using Google Analytics we can determine the following:
➤ Total number of unique visitors to the website
➤ Referring source for the visitors along with keyword identification
➤ Referring source to conversion
➤ User demographics
➤ Goal setting and tracking drilling down to conversion ratio.
➤ Average page views per unique user
➤ CPC vs. Organic search keyword conversions
We set the following goals to evaluate the conversion ratios and the effectiveness of our SEO activities
Total number of sales generated through organic search
Total number of unique visitors generated through organic search
Monthly Keywords ranking report
Monthly SEO traffic report
Visitor Conversion Analysis Report
Link building report
Content Developed for syndication
Article and Press Release submission report
Directory/Business Listing / Classified Posting report
Social Book marking report